Digital Display Advertising Course
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
Digital Display Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
- 4 Interactive Modules.
- Associate Level Certification.
- 9.5 Hours self-paced learning content.
- FREE DMI Membership included.
Course Content
Introduction to Display Advertising
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What is display advertising? (Banners, native, video, etc.)
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Differences between search vs. display advertising
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Key players: Google Display Network (GDN), Meta, programmatic platforms
Display Campaign Planning & Strategy
Ad Formats & Creative Best Practices
Google Display Network (GDN) Deep Dive
Social Media Display Advertising
Programmatic Advertising
Targeting & Audience Segmentation
Bidding & Budget Optimization
Creative Optimization & A/B Testing
Tracking & Performance Measurement
Brand Safety & Ad Fraud Prevention
Advanced Strategies
Industry Trends & Future of Display Ads
A course by
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