Paid Search Marketing (PPC) Course

This short online PPC marketing course will help fast-track your paid search advertising expertise. You will quickly learn essential skills in paid search marketing, advertising, PPC campaign optimization and how to report, visualise and present results.

Paid Search Course Overview

This PPC certification will enhance your career and provide easy learning through a combination of expert-led video modules, case studies and useful toolkits. On completion, you’ll understand the fundamentals of paid search marketing and know how to manage and improve your pay per click advertising campaigns using tools like Google Ads and GA4.

4 Interactive Modules.
Associate Level Certification.
10 Hours self-paced learning content.
FREE DMI Membership included.
Practical Toolkits and Templates.

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Module 1 – Paid Search Fundamentals
Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.

Basics of PPC campaigns
Working with Google Ads
Paid vs organic search

Module 2 – Keywords, Ads And Landing Pages
Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

Module 3 – Managing and Improving PPC Campaigns
Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will also learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.

Module 4 – Paid Search Reporting and Google Analytics 4
Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.

A course by

user

Price:
₮ 1,624,000
Instructor:user
Duration: 10 hours
Lessons:12
Students:0
Level:All Levels

Paid Search Marketing (PPC) Course

Paid Search Course Overview

Юу сурах вэ?

Хэнд зориулсан бэ?

Сургалтын агуулга

Module 1 – Paid Search Fundamentals
Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.

Basics of PPC campaigns

Working with Google Ads

Paid vs organic search

Module 2 – Keywords, Ads And Landing Pages
Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

Running a paid search campaign

Keyword selection

Creating ads & landing pages

Creativity & innovation

Managing a Paid Search Campaign Budget

Optimizing a Paid Search Campaign

Module 4 – Paid Search Reporting and Google Analytics 4
Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.

Paid search reporting

The best analytics tools for digital marketin

Getting started with GA4

A course by

Course Includes:

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Paid Search Marketing (PPC) Course

Paid Search Marketing (PPC) Course

Paid Search Course Overview

Юу сурах вэ?

Хэнд зориулсан бэ?

Сургалтын агуулга

Module 1 – Paid Search Fundamentals Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.

Basics of PPC campaigns

Working with Google Ads

Paid vs organic search

Module 2 – Keywords, Ads And Landing Pages Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

Running a paid search campaign

Keyword selection

Creating ads & landing pages

Creativity & innovation

Managing a Paid Search Campaign Budget

Optimizing a Paid Search Campaign

Module 4 – Paid Search Reporting and Google Analytics 4 Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.

Paid search reporting

The best analytics tools for digital marketin

Getting started with GA4

A course by

Course Includes:

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Module 1 – Paid Search Fundamentals
Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.

Module 2 – Keywords, Ads And Landing Pages
Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

Module 4 – Paid Search Reporting and Google Analytics 4
Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.